Arc 
- Animated Explainer

Here we had the task of bringing something quite technical to the general consumer. The almost video game-like isometric angle gave us a dollhouse look which helped us show everything really neatly on frame and keep things clear. We aimed to make a warm home environment and traditional British household, so viewers can connect the technical product with their own lives, showing not only what Arc can offer them, but how it can improve their lives as well.