We placed the creative decisions in the hands of our followers and the wider community. This was by creating a range of designs for backgrounds, characters and colour variations which the public could vote upon. We asked the community questions about their perceptions of homeless people, scouted common locations, and worked out the best story possible to provide knowledge on how to help the homeless!
What comes together is a really nice collage of ideas, influences and styles, using humour and emotion to to bring together very disparate hand-drawn animated styles into a singular vision, shaped by the people of Norwich and beyond.
Beach Hut Six
- Animated Social Ads
A set of hand-drawn animated short animations for a Norfolk-based luxury beach hut for hire. Across all three we’ve used a range of techniques and styles, with the singular mission of displaying the beauty of the area and the hut itself.
DESIGN & DEVELOPMENT
Recreating and encapsulating the beauty of the Wells-next-the-Sea coastline was a priority for us. Pre-production played a large part in each of these independent social media ads - take a look at our progress below.