We placed the creative decisions in the hands of our followers and the wider community. This was by creating a range of designs for backgrounds, characters and colour variations which the public could vote upon. We asked the community questions about their perceptions of homeless people, scouted common locations, and worked out the best story possible to provide knowledge on how to help the homeless!
What comes together is a really nice collage of ideas, influences and styles, using humour and emotion to to bring together very disparate hand-drawn animated styles into a singular vision, shaped by the people of Norwich and beyond.
- Informative Animated Story
Commissioned by Surrey Wildlife Trust, Hedgerow Highways follows the story of a small group of animals that have their lives put on hold when their highway is cut in two.
A traditional, hand drawn film for a nature organisation, this film is Cut the Mustard doing what we know best. Full of textured backgrounds, animal characters and an orchestral original piece of music, this film holds a dear place in our hearts.
We had real fun designing the cars for the various animals. What would a mouse or a frog or a hedgehog drive? Plus, there’s some really fun opportunities for background gags and puns, which we’ve never missed an opportunity to sneak into a film.
A whole lot of pre-production went into this project. It took many iterations to find the perfect middleground between a highway and a hedgerow - the scenery couldn't be too far removed from the nature itself in the first part. It was a lot of back and forth between us and SWT to find the sweet spot!