DESIGN
We placed the creative decisions in the hands of our followers and the wider community. This was by creating a range of designs for backgrounds, characters and colour variations which the public could vote upon. We asked the community questions about their perceptions of homeless people, scouted common locations, and worked out the best story possible to provide knowledge on how to help the homeless!
DEVELOPMENT
What comes together is a really nice collage of ideas, influences and styles, using humour and emotion to to bring together very disparate hand-drawn animated styles into a singular vision, shaped by the people of Norwich and beyond.
Hypi
- Animated Explainer
A dynamic explainer video for an upcoming app that allows you to turn anything into a QR code. We really enjoyed creating a bright, colourful and fluid short teaser for this app, putting the fun in Hypi’s central concept to the forefront to showcase all of its potential uses in our world.
DESIGN & DEVELOPMENT
The most immediate things that stand out are the bright colour schemes and the fluid transitions. We revelled in working with the colours which was a nice contrast to our more natural-looking work. As for the transitions, we worked on giving our motion graphics (which can often be more shape and text based, unlike the character-focused hand-drawn work) a fluidity of its own, bridging the gap between our two main workflows in a way that we’ve carried through to future projects.
