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Gif of vector based phone.

- Animated Explainer

A dynamic explainer video for an upcoming app that allows you to turn anything into a QR code. We really enjoyed creating a bright, colourful and fluid short teaser for this app, putting the fun in Hypi’s central concept to the forefront to showcase all of its potential uses in our world.


The most immediate things that stand out are the bright colour schemes and the fluid transitions. We revelled in working with the colours which was a nice contrast to our more natural-looking work. As for the transitions, we worked on giving our motion graphics (which can often be more shape and text based, unlike the character-focused hand-drawn work) a fluidity of its own, bridging the gap between our two main workflows in a way that we’ve carried through to future projects.

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