Massachusetts Institute of Technology
- Call to Climate Action
We explore the highs and lows of Annie's struggle with climate change. Ultimately, this animation is a call to action for the public to get in touch with their local parliament and make a change.
To focus on the narrative and message of the story we used a simple colour palette, with an increasing use of red to signify the rising climate. Glimpses of green towards the end means there's still hope! This project was a combination of vector based animation as well as frame by frame animation where certain fluidity was needed - we really enjoyed creating this hybrid of animation.
It didn't take long for us to find the sweet spot in terms of design - but the storyboarding and script stage was a whole different story! Lots of careful crafting took place to create the perfect narrative that would hopefully make the public want to take action.