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St Martins

- Social Media Campaign

After winning funding from our local council we teamed up with local homelessness charity St Martins to create an animated film with a unique twist, in the hopes of raising awareness for vulnerable people in our community.


We placed the creative decisions in the hands of our followers and the wider community. This was by creating a range of designs for backgrounds, characters and colour variations which the public could vote upon. We asked the community questions about their perceptions of homeless people, scouted common locations, and worked out the best story possible to provide knowledge on how to help the homeless!


What comes together is a really nice collage of ideas, influences and styles, using humour and emotion to to bring together very disparate hand-drawn animated styles into a singular vision, shaped by the people of Norwich and beyond.


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