DESIGN
We placed the creative decisions in the hands of our followers and the wider community. This was by creating a range of designs for backgrounds, characters and colour variations which the public could vote upon. We asked the community questions about their perceptions of homeless people, scouted common locations, and worked out the best story possible to provide knowledge on how to help the homeless!
DEVELOPMENT
What comes together is a really nice collage of ideas, influences and styles, using humour and emotion to to bring together very disparate hand-drawn animated styles into a singular vision, shaped by the people of Norwich and beyond.
Viable Community
- Animated Explainer
A short motion graphics explainer for a non-profit organisation called Viable Community. This animation explores their focus towards building a greener world and how everyone should benefit from this. We're proud to have worked on this!
DESIGN & DEVELOPMENT
Working with sustainable companies is important to the team, so we jumped at the opportunity to collaborate with Viable. It was a request of the client to create a bright, bold and lively style, and we're proud of the vision of a greener future we've created through design and style.
